Tiger Woods unveils Sun Day Red, a new apparel brand with TaylorMade. Here’s what it means

Tiger Woods unveils Sun Day Red, a new apparel brand with TaylorMade. Here’s what it means
(L-R) Erin Andrews, Tiger Woods and CEO and president at TaylorMade, David Abeles, attend the launch of Tiger Woods and TaylorMade Golf's new apparel and footwear brand "Sun Day Red" at Palisades Village on Feb. 12, 2024 in Pacific Palisades, California. (GETTY IMAGES NORTH AMERICA /AFP)
Updated 14 February 2024
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Tiger Woods unveils Sun Day Red, a new apparel brand with TaylorMade. Here’s what it means

Tiger Woods unveils Sun Day Red, a new apparel brand with TaylorMade. Here’s what it means
  • The 48-year-old Woods said it was “the right time in my life” to develop his own brand in an expanded partnership with TaylorMade Golf
  • The brand is called “Sun Day Red,” and men’s apparel — golf shirts, hoodies, outerwear — will be available online in the US and Canada starting May 1

LOS ANGELES: Tiger Woods in a red shirt on Sunday has become as recognizable as a Masters champion in a green jacket. Only it’s no longer about a Sunday red shirt for Woods.

It’s about a brand.

Five weeks after Woods and Nike announced their relationship had ended after 27 years, the 48-year-old Woods said it was “the right time in my life” to develop his own brand in an expanded partnership with TaylorMade Golf.

The brand is called “Sun Day Red,” and men’s apparel — golf shirts, hoodies, outerwear — will be available online in the US and Canada starting May 1. The plan is to expand his line to include footwear, along with women and kid’s apparel.

The logo is a tiger with 15 stripes, one for each of his majors. And if he happens to win another major? “We’re going to have to redo the trademark,” he said with that famous smile.

It was quite the show Monday evening, more of an event than an announcement. David Abeles, the CEO and president of TaylorMade Golf, was so excited about the new brand that he promised those in the crowded room that they would remember 10 or 20 years from now where they were when “Sun Day Red” launched.

Here are a few details why this deal is important to Woods and a bold step for TaylorMade, which until now was mostly about golf equipment and its recent entry into the ball market.

WHY SUCH A FUSS?

Sportscaster Erin Andrews, who hosted the Monday event, might have said it best when she introduced Woods by saying, “For the first time in 27 years wearing something different ... .”

As much as Woods was known for his red shirt on Sunday, he was equally known as one of the top Nike athletes. Nike signed him after he won his record third straight US Amateur in the summer of 1996. “Hello, world,” Woods said the day he turned pro. Nike then churned out an advertisement campaign, and that was no coincidence.

But there was trouble brewing. Woods returned to golf following his February 2021 car crash and was wearing FootJoy shoes instead of the swoosh. He said it allowed him to be more stable. Nike said it would work with Woods to meet his needs. He was still wearing the FootJoy brand in his final tournament representing Nike.

SO WHAT ABOUT THE SHOES?

TaylorMade or the new Sun Day Red brand does not have golf footwear just yet, though Abeles expects that to be developed before too long.

Germany-based Adidas previously owned TaylorMade, and all the golf clients wore the shoe. But a year after Nike Golf got out of the equipment business, Adidas sold TaylorMade to a private investment company. That allowed Woods to switch his golf equipment to TaylorMade, ultimately the start to what led to this new brand.

WHAT IS SUN DAY RED?

Abeles and Woods described it as a premium active lifestyle brand. This is as much performance on the golf course as comfort at his children’s soccer games.

The rollout will be gradual, starting May 1 online in the US and Canada before expanding to key markets. The tiger with 15 stripes is the logo, but it’s not prevalent like the swoosh (Nike) or the alligator (Izod) or the polo rider (Ralph Lauren) on other brands.

The cap has the tiger on the front. Some shirts are plain, with the logo in a small square at the bottom of the buttons on a golf shirt. Some of the outwear has block letters of “Sun Day Red” written along the side of the quarter zip.

“The logo is sustainable and applicable, but it’s not unilaterally the same,” Abeles said. “We also think in lifestyle, it’s nice to have some tonal logos when you’re out at night.”

WHY IS IT SPELLED THAT WAY?

The Sunday red is obvious.

“Sunday red — it’s me,” Woods said. “It’s just become synonymous with me.”

So why the three words? Abeles and Woods talked about the “Rule of Three,” when three words or sentences of the same length can leave a greater impression. Woods, for example, is fond of saying his goals in golf were, “Work hard, think hard, play hard.”

Abeles said “Sun” also can mean the preferred weather (missing at Pebble Beach). Day can also mean that golf is played every day of the week. Red is what Woods has long considered his power color, with guidance from his mother.

There was no shortage of thought that went into that one.

WHEN WILL THE PUBLIC SEE IT?

Woods was wearing a cashmere hoodie during the announcement.

He will be in the new threads at Riviera Country Club this week, where he makes his 2024 in the Genesis Invitational. Woods is the tournament host of the $20 million signature event. There was a chance of him playing Tuesday afternoon. He has the pro-am on Wednesday, and the tournament starts Thursday. As for the Sunday red? First he has to make the cut.


Saudi crown prince meets president of International Olympic Committee

Saudi crown prince meets president of International Olympic Committee
Updated 3 sec ago
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Saudi crown prince meets president of International Olympic Committee

Saudi crown prince meets president of International Olympic Committee
  • Discussion focused on ways to develop the Olympic Games domestically and globally

RIYADH: Crown Prince Mohammed bin Salman met Thomas Bach, president of the International Olympic Committee, at Al-Yamama Palace in Riyadh on Sunday.

During the meeting, they discussed the cooperation between Saudi Arabia and the IOC and ways to develop the Olympic Games domestically and globally, the Saudi Press Agency reported.

Prince Abdulaziz bin Turki Al-Faisal, the minister of sports, Yasir Al-Rumayyan, governor of the Public Investment Fund, and Abdulaziz Baeshen, the CEO and secretary-general of Saudi Olympic and Paralympic Committee, attended the meeting.

In July, Saudi Arabia and the IOC signed a 12-year partnership to host the new e-sports Olympics, beginning with the Esports Olympics in 2025, in Riyadh.


South Africa call up Bosch for Champions Trophy in Pakistan and UAE

South Africa call up Bosch for Champions Trophy in Pakistan and UAE
Updated 09 February 2025
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South Africa call up Bosch for Champions Trophy in Pakistan and UAE

South Africa call up Bosch for Champions Trophy in Pakistan and UAE
  • Bosch made his one-day international and Test debuts against Pakistan in December 2024
  • He will replace fellow fast bowler Anrich Nortje in South Africa’s squad for Champions Trophy

Johannesburg: Corbin Bosch will replace fellow fast bowler Anrich Nortje in South Africa’s squad for the Champions Trophy in Pakistan, Cricket South Africa announced on Sunday.

Bosch, who made his one-day international and Test debuts against Pakistan in December, will depart for Karachi on Sunday to join the squad for a triangular series against Pakistan and New Zealand ahead of the Champions trophy, which starts on February 19.

Nortje was named in the squad last month but was withdrawn a day later because of a back injury.
Nortje’s likely replacement, Gerald Coetzee, was on Wednesday named, then withdrawn from the tri-series squad after feeling tightness in his groin during a pre-departure net practice.

Teenage fast bowler Kwena Maphaka will join the squad for the tri-series and be a traveling reserve for the Champions Trophy.

Cricket South Africa also announced that former Pakistan all-rounder Yasir Arafat had joined the support staff as a consultant for both tournaments in Pakistan.

Revised South African squad:

Temba Bavuma (capt), Corbin Bosch, Tony de Zorzi, Marco Jansen, Heinrich Klaasen (wkt), Keshav Maharaj, Aiden Markram, David Miller, Wiaan Mulder, Lungi Ngidi, Kagiso Rabada, Ryan Rickelton (wkt), Tabraiz Shamsi, Tristan Stubbs, Rassie van der Dussen.


Sharjah Self-Defense takes lead on opening day of Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship

Sharjah Self-Defense takes lead on opening day of Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship
Updated 09 February 2025
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Sharjah Self-Defense takes lead on opening day of Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship

Sharjah Self-Defense takes lead on opening day of Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship
  • The 2nd round of the competition also saw Al Ain Jiu-Jitsu Club and Abu Dhabi Martial Arts Academy in 2nd and 3rd places on Day 1

DUBAI: The Sharjah Self-Defense Sports Club dominated the opening day of the second round of the Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship at Al-Nasr Club in Dubai. The event, featuring No-Gi competition, brought together young athletes from leading clubs and academies across the country.

Competitors in the U-12, U-14, and U-16 categories took to the mats on Day 1, with the Sharjah Self-Defense Sports Club securing the top spot. The Al Ain Jiu-Jitsu Club and Abu Dhabi Martial Arts Academy followed in second and third place, respectively. The action continues on Sunday with U-18, Adults, and Masters divisions set to compete.

Yousef Abdullah Al-Batran, board member of the UAE Jiu-Jitsu Federation, said: “The second round of the Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship dedicated (to) No-Gi competition offers a valuable experience for young talents, allowing them to think quickly and apply precise techniques that enhance their technical and physical abilities. This helps them improve their performance and sharpen their skills.

“This championship serves as an important platform for athletes across different age groups to test their abilities, build confidence, and develop a strong competitive mindset. It also reinforces core sporting values such as discipline, commitment, and respect, while preparing them for challenges in their athletic careers.

“The Khaled bin Mohamed bin Zayed Jiu-Jitsu Championship was the first event to introduce the Under-12 category to No-Gi competitions during its inaugural edition last year. This step was taken to help young athletes adapt to a professional competition environment early on, ensuring they develop both physically and mentally to become the future of jiu-jitsu in the country.”

Fareed Al-Qaiwani, executive director of Al-Nasr Sports Games Co., said: “We at Al-Nasr Club are honored to host this prestigious championship. We maintain close collaboration with the UAE Jiu-Jitsu Federation, and by hosting this event, we play a role in promoting jiu-jitsu. We look forward to welcoming more championships in the future.”


Bencic claims second Mubadala Abu Dhabi Open title to complete fairytale comeback

Bencic claims second Mubadala Abu Dhabi Open title to complete fairytale comeback
Updated 09 February 2025
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Bencic claims second Mubadala Abu Dhabi Open title to complete fairytale comeback

Bencic claims second Mubadala Abu Dhabi Open title to complete fairytale comeback
  • Swiss star fights back from a set down to beat American Ashlyn Krueger

ABU DHABI: Belinda Bencic became Mubadala Abu Dhabi Open champion for the second time after coming from behind to defeat Ashlyn Krueger in Saturday’s final, capping a remarkable comeback story.

In the doubles event Jelena Ostapenko and Ellen Perez clinched the title with a dominant win over Shuai Zhang and Kristina Mladenovic.

The third edition of the WTA 500 event finished in front of a sold-out crowd at the International Tennis Centre, Zayed Sports City, the culmination of eight days of world-class tennis and fantastic off-court entertainment.

Both finalists recorded magnificent victories to secure their place in the tournament showpiece, with Bencic overturning a one-set deficit to eliminate reigning champion Elena Rybakina and Krueger defeating Linda Noskova, setting the stage for a super showdown on Stadium Court.

There was little to choose between the two players in the first set, which went with serve for the opening eight games.

With the score tied at 4-4, Krueger, 20, broke her opponent, subsequently seeing out the following game, on serve, to take the lead.

If the first set was close, the second was anything but, as Bencic, 27, produced a stunning response, completely overpowering Krueger, who was playing in her first WTA 500 final, to restore parity.

Buoyed by the ruthlessness of her second-set turnaround, 2020 Olympic gold medallist Bencic picked up where she left off, quickly racing into a 3-0 lead in the third to firmly take control of the contest.

The less experienced Krueger pulled a game back, but it was little more than a temporary reprieve. There was simply no stopping Bencic, who comfortably saw out the next three games to seal a 4-6, 6-1, 6-1 victory, and a second Mubadala Abu Dhabi Open title, capping a remarkable comeback story given she did not return to action until October after taking a maternity break.

With Bencic not competing at last year’s event, today’s victory ensures she remains undefeated at the Mubadala Abu Dhabi Open, a tournament she is slowly making her own.

Bencic celebrated on-court, including her young daughter Bella in the proceedings, before collecting her trophy.

Earlier in the day, Ostapenko and Perez made light work of Zhang and Mladenovic in the doubles final, requiring just 60 minutes to land the title in a very one-sided contest.

The pair reached the final without dropping a set, and the final followed a similar theme as they blasted their opponents off court in devastating fashion, cruising to a 6-2, 6-1 victory.

Homaid Al Shimmari, deputy group CEO at Mubadala Investment Company, said: “Congratulations to the winners on their remarkable victory at the Mubadala Abu Dhabi Open. This tournament has once again brought together the world’s top talent, thrilling fans and elevating the profile of women’s tennis on the global stage. At Mubadala, we are proud to support events that inspire the next generation and reinforce Abu Dhabi’s position as a world-class sporting destination. We look forward to building on this magnificent momentum and welcoming many more future champions to this speculator event next year.”

Aref Al-Awani, general secretary of Abu Dhabi Sports Council, said: “I am pleased to congratulate Belinda Bencic on her well-deserved victory. She showcased an outstanding performance that combined skill and determination that befits the prestige of the tournament.”

Also on Saturday, the Road to Mubadala Abu Dhabi Open winners were crowned as the initiative, which provides a pathway for aspiring players in the UAE to enhance their skills and make an impact on the global game, reached its conclusion.

Sanctioned by the UAE Tennis Federation, the Road to Mubadala Abu Dhabi Open holds tournaments throughout Abu Dhabi, Dubai and Fujairah for various age groups, with the respective finals taking place as part of the WTA 500 event.

For the second consecutive year, Timur Gordeev walked away with the title in the under-16 boys competition, while Karen John triumphed in the girls’ tournament for the same age group.

At under-14 level, Isabelle James successfully defended the title she won last year, with Alexi Rafa Aldemita winning the boys’ competition.

Ryan Abou Jamra and Sophie Himmelreich, meanwhile, were the winners in the under-12 category.

The event has a huge effect in the local community through the Road to Mubadala Abu Dhabi Open and Mubadala Abu Dhabi Open Schools Program, which engaged more than 25,000 children from schools in the capital.


Saudi Kickboxing Federation launches new identity as Saudi Open Kickboxing Championship ends

Saudi Kickboxing Federation launches new identity as Saudi Open Kickboxing Championship ends
Updated 09 February 2025
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Saudi Kickboxing Federation launches new identity as Saudi Open Kickboxing Championship ends

Saudi Kickboxing Federation launches new identity as Saudi Open Kickboxing Championship ends
  • Initiative is a transformative step in SKF’s journey
  • Male and female gold medalists crowned on Saturday

RIYADH: The Saudi Open Kickboxing Championship, which was organized by the Saudi Kickboxing Federation, featured the launch of SKF’s new identity on Saturday.

The president of SKF, Ahmed Al-Twayan, launched the new identity on the final day of the championship, which attracted 277 participants from 27 clubs and was held at the Prince Faisal bin Fahd Stadium in Al-Malaz.

The initiative is a transformative step in the federation’s journey, aiming to establish a national foundation for kickboxing in Saudi Arabia and support the goals of Vision 2030.

Male and female athletes who won gold medals were also crowned on Saturday.

During the closing ceremony, the SKF’s president honored the sponsors, various media outlets, winning athletes, and several supporters and influencers.

The ceremony included live performances by athletes, along with special prizes for families of participants. 

Israa Shalabi, the mother of player Sulaiman Balaous, won the Best Mother Award. Additionally, 10 audience members received prizes, including tablets and mobile phones.

The Saudi Open Kickboxing Championship started on Wednesday with weight-ins and registration, followed by competitions on Thursday and Friday, attracting a large audience.

To enhance the event experience, SKF organized entertainment activities and welcomed about 3,000 visitors to the Fan Zone.